PXG, Scottsdale AZ
UX Architect – August 2018 to December 2021
- Optimized website customer flow for user experience and revenue generation
- Led the UX for the next generation of customer facing golf club fitting tools
- Aided in the project management of the e-commerce team
- Designed and tested new tools to help customers configure their custom set of golf clubs
- Analyzed both qualitative and quantitative data in order to iterate on site map and customer funnel
- Created wireframes using Axure for the e-commerce site, customer fitting tools, and internal support tools
- Improved the usability and accessibility of existing website and customer facing web tools
- Was Product Design Lead of a new Putter Fitting tool which increased online putter sales by 15%
Attainia, Scottsdale AZ
UX/UI Designer – April 2017 to August 2018
- Led the UX of a Healthcare Web Application from the initial whiteboard sketches to a shipped product
- Conducted and analyzed user research to better understand user needs, validate user flows, and iterate designs
- Created intuitive user flows and interfaces balancing user wants with business needs
- Designed interactive wireframes and prototypes of the main product using UXPin, Sketch, Figma, and Invision
- Constructed the Attainia Design System to ensure consistency of UX and UI across all Attainia Products
- Worked in an Agile healthcare B2B SaaS company
- Redesigned the company website which increased conversions by 25%
Digital Air Strike, Scottsdale AZ
UX/UI Designer – June 2014 to March 2017
- Led the UX of a team that worked on a new client portal/dashboard from brainstorming to launched product
- Iterated the design of both UX and UI for version 2.0 of the new client dashboard
- Evaluated current products for user experience and interface design improvements and modernizations
- Used tools Axure, Sketch, Photoshop, and Adobe XD to create wireframes of: client dashboard, mobile app, Apple Watch App, and customer support internal tools
- Conducted user research to create personas and user flows for both client facing and internal tool development
- Adviser to other teams on how to best implement user experience techniques
- Worked in an Agile environment using Jira with the Development Team
Mitel Networks Corporation, Mesa AZ
UX Designer/Developer – May 2013 to April 2014
- Designed wireframes for marketing websites, increased conversion rates over old marketing materials
- Aided in the user experience design and user research to improve the user flow of micro-sites
- Member of the team that worked on the redesign of mitel.com; from wireframes to a completed website with a successful launch
- Analyzed and reported on website user data to improve SEO and conversion rates of marketing microsites
Philosophy, Phoenix AZ
Web Designer/Developer – April 2012 to May 2013
Cardsly, Phoenix AZ
Lead UX Designer/Developer and Co-Founder – October 2011 to March 2012
Arizona State University, Mesa AZ
Human Factors Analyst – July 2009 to October 2011
Arizona State University, College of Technology & Innovation, Mesa, Arizona
Masters of Applied Psychology
Banas, S., & Sanchez, C. A. (2012). Working Memory Capacity and Learning Underlying Conceptual Relationships Across Multiple Documents. Applied Cognitive Psychology,26, 594-600
Cited 24 Times as of Dec 2021
